My sister’s boyfriend hired someone in Pakistan to design my logo for $15. I thought that was the biggest steal ever! So I let a stranger, thousands of miles away, presumably a man who’s never nursed a baby, create a logo for me.
I had very little input because I wasn’t as well versed in logo design as I’ve become. I knew I wanted a mother and baby. Colors? He asked….So I googled logo colors and thought purple would work because it signifies royalty. Um…what?!?
It ended up being a stylized mom (just the head and torso) holding a baby. The mother had a daisy-like flower on the back of her head. The logo was purple, white and gray. It was completely wrong!!!! I did change the logo a few years later to something way more appropriate, but think of all that lost time in creating brand/logo awareness…*SMH*.
Do you ever pay attention to logos?
Sometimes they are so good, they can be used interchangeably with the name of the company. Think of the Golden Arches, the swoosh, an apple with a bite out of it, a red and white bullseye, two C’s crossed, a yellow and red seashell... I’m sure you can name each of those companies in a second!
Not every logo will reach that kind of status, but it’s still extremely important to design your logo with purpose.
Experts agree that minimalist design is a great way to begin. Your logo should also help convey what your brand stands for. Whether you make high-end handbags or design $5 T-shirts, your logo should give your customer a sense of what you’re all about.
Color is also extremely important in your selections. Every hue means has a different meaning. It can even mean opposite things to different cultures.
A great resource for logo ideas is creativemarket.com. There are thousands of looks to sort through and purchase. Or you can just get a feel for what speaks to you. When it’s time to do the graphic design, I highly recommend using fiverr.com. It’s a freelance services marketplace where you can hire experts inexpensively to work for you.
If you own an e-commerce store in which you’re dropshipping items from overseas, for example, your logo isn’t going to be that important in the grand scheme of things. People are likely searching your site for a great deal on pet-related products from China and they’re less concerned with brand integrity.
However, if you’re growing a company with a service by you or a product that you make yourself, branding and logo are a key component to success. Take look at some of the charts above that describe what colors can convey in your logo.
Cheers to your success,