When I finally had the courage to hit send, I had nearly 200 email addresses in the BCC bar on the email. Even sending this email to friends and family was nerve wracking. All of a sudden my new business idea was becoming real, and all the members of my tribe were going to know about it. No going back now.
But then I changed my thinking: this is 200 people who know me and (presumably) like or even love me. They’d be the first to recommend me as a business consultant because they know the details of my work life and they know my personality. So I pressed send. And I’m very glad I did.
When starting a new business, sometimes you think you need to go big right out of the gate. You want to buy a billboard in Times Square to announce, here you are! But try not to discount the benefits of spreading the word to the ones you already know. It’s truly your immediate community that will help you grow the fastest. Why? Because they’re the people who already trust you and what you bring to the table.
Never be afraid of those shameless plugs either. It’s not exactly a humble brag. It’s more like you’re working with what you already have available to you. Aren’t you more likely to hire someone or buy something you’ve heard about through a friend? I know I am. For me, a friend or family member’s endorsement is enough for me not to look elsewhere.
The ways to get your community excited about you are endless!
Post about your new biz on your personal social media pages
Email everyone you know
Make plans with friends you haven’t seen in a while and casually mention it to them
Do a seminar if you have a service based business or a trunk show if you have goods to sell at your children’s school/place of worship/community center.
If you have the means, help sponsor a local event and make sure to be there to talk up your venture.
These are all low cost or no cost ways to start getting the word out to your tribe. Plus, when you’re really ready to step up your game, schedule a free 15-minute consultation with us!
Cheers to your success,